The New Standard 2030

"The New Standard 2030," is a project that envisioned a radical shift in the consumer product landscape. The key premise is that, as of October 2030, the purchase of new products is no longer permitted. Instead, a culture of adoption is promoted, wherein retailers, manufacturers, and consumers collaborate to minimise the impact of lifestyle products, striving to bring it down to zero.

Zinc Cabinet
Zinc Cabinet
BIY Sneaker
BIY Sneaker
Flatpack Couture
Flatpack Couture
Rug Rug
Rug Rug
Zinc Cabinet
BIY Sneaker
Flatpack Couture
Rag Rug
Watch this thought-provoking session, led by Jeffrey during Dutch Design Week 2020 and be part of the quest for answers and solutions to pressing questions about our consumption habits and environmental impact. This isn't just a livestream; it's an interactive dialogue shaping the future. Don't miss the chance to engage in this insightful discussion!

Guests:
Jessica den Hartog,
Pepijn Duijvestein,
Douwe Jan Joustra 
& Roosmarie Ruigrok.

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