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SHI[R]T
Studio Jeffrey Heiligers x BLACK.Bleach 
Inspired by the Fashion Manifesto of Lidewij Edelkoort; “How can a garment be cheaper then a sandwich?” the two designers started this initiative. The goal is to create awareness about the buying behaviour in our society and the impact it has on the environment. “We noticed that a lot of people do not make conscious purchases when they shop.” according to the founders Eva and Jeffrey. “With this platform we want to make them more aware of their buying behaviour and change this.”

Watch video with sound HERE